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1 Nov, 2024

Social Return on Investment (SROI) of “Enhancing Employment of People with Disabilities through Small Enterprise Project” (3E)

Summary

Benchmarking: Social Enterprise UK had commissioned “The State of Social Enterprise Survey 2013” which provides data on performance of SEs in the UK.

  • 38% of SEs had revenue increment in past 12 months, as compared to the 29% SMEs; 22% of SEs had revenue decrement as compared to 31% in SMEs. That is, SEs had higher growth rates compared to SMEs.
  • The median revenue of surviving SEs grows 5 times in about 10 years.
  • In 2013, 78% of respondent used SE status in their marketing, as compared to 53% in 2011. Consumers start to internalize the concept of “Buy Social”.

SE Definition: The increased awareness of entrepreneurs on the brand value of “SE” triggers the academic effort on defining the sufficient conditions, instead of only necessary conditions, on what is a SE to avoid the abuse of the SE label. According to Professor Filipe Santos of INSEAD, social entrepreneurs should generate positive externalities benefiting the powerless community through sustainable solutions based on empowerment.

Empowerment: Providing a job to the jobless is an empowerment.

Sustainable solution: The SEs funded by 3E has a median life of 9.3 years, as compared the median life of 4 years of the US commercial enterprises. So 3E Project achieves a much higher sustainability relatively.

Benefit on Workfare to the Powerless: Each grant dollar generates 77.4 cents/year of workfare for the people with disability. Over the 9.3 years, the total workfare is 7.2 dollars. That is, one dollar grant results to 7.2 dollars workfare.

Benefit on Social Costs: The comparison between sheltered workshop and the SE portfolio in Stewards Ltd, a Christian Charity Organization (hereafter Stewards), reflect the significant difference in cost-effectiveness if only counting the workfare. However, social enterprises cannot help those in severe disability. So, there is a limit on social enterprise application.

Recommendation: Hong Kong government has done a good job in designing and running funding schemes to incubate social entrepreneurship, but not a good job in evaluating and promoting its own achievements. The evaluation and marketing job should be revised to increase the return-on-investment of the marketing dollars.

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