Since 2018, Tithe Ethical Consumption Movement (TECM) of Fullness Social Enterprises Society organises an annual youth competition with an aim to promote the concept of ethical consumption and social entrepreneurship among young people. The competition also hopes to strengthen youths' creativity to help generate awareness for the social enterprises of Hong Kong.
Market for Good Youth Competition 2021 has completed the first round selection! Applicants are required to select one of the social enterprises under Tithe Ethical Consumption Movement (TECM) and create a post to promote their brand and products on social media platform Instagram. Over 60 entries were received and 20 most outstanding works were selected as the finalists. Thank you to all the contestants for their keen engagement!
20 Shortlisted Participants: Please click HERE
KOL Training Course
All of our finalists have completed the KOL Training Course hosted by digital marketing agency Fimmick (Corporate Partner) and Oasis Brand Communications (Public Relations Partner). The training content includes the concept and operation of social enterprise, content marketing skills and case study of influencer. After the online training, our finalists have gained fruitful insights to better prepare for the final round contest.
KOL Training Course Team Photo
From left: (Mr. Andy Lee, Assistant Project Manager of Fullness Social Enterprises Society Tithe Ethical Consumption Movement, Mr. Patrick Cheung, Founder of Oasis Brand Communications, Ms. Joyce Leung, Senior Corporate Affairs & Culture Manager of Fimmick cum Co-founder & Executive Director of Eldage, Ms. Maisy Ho, Project Manager of Fullness Social Enterprises Society Tithe Ethical Consumption Movement, Ms. Christine Chan, General Manager of Oasis Brand Communications, Ms. Jade Lau, Project Coordinator of Under Production, Ms. Cindy Suen, Director of Under Production and Ms. Anna Lee, Assistant Project Manager of Fullness Social Enterprises Society Tithe Ethical Consumption Movement)
We look forward to the final submissions of the top 20 finalists! Their creative content will be posted on their Instagram account for public voting from 20 to 23 February. Stay tuned for more updates on TECM Instagram & Facebook.
The winners will be announced on 28 February via our website and social media platforms.
Caption: Ms. Joyce Leung, Senior Corporate Affairs & Culture Manager, Fimmick; Co-founder & Executive Director, Eldage
Caption: Ms. Christine Chan, General Manager, Oasis Brand Communications
Caption: Mr. Patrick Cheung, Founder, Oasis Brand Communications