Market for Good Youth Competition 2021

2021-12-24 - 2022-03-10

Since 2018, Tithe Ethical Consumption Movement (TECM) of Fullness Social Enterprises Society organises an annual youth competition with an aim to promote the concept of ethical consumption and social entrepreneurship among young people. The competition also hopes to strengthen youths' creativity to help generate awareness for the social enterprises of Hong Kong.

Entering the 10th TECM, this year TECM is co-hosting the fourth annual youth competition, Market for Good Youth Competition 2021, with digital marketing agency Fimmick. The competition invites youth to produce creative social media posts to promote social enterprise and its products. After the first round of submissions, Fimmick will provide a tailored-designed KOL (key opinion leader) training course for the top 20 finalists! The contestants will then publish their post on instagram, the top 3 posts with the most likes and comments will win cash prizes and a chance to work at Fimmick's social enterprise, Eldage, in the summer of 2022! 


  1. Young people aged 15 to 25 who can work in Hong Kong;
  2. Own a public Instagram account (Priority to those with more than 500 followers)


  • 1st place: HK$5,000 + summer internship opportunity at Eldage
  • 2nd place: HK$3,000 + summer internship opportunity at Eldage
  • 3rd place: HK$2,000 + summer internship opportunity at Eldage

*All participants who qualify for the competition will receive a certificate

Sign Up Deadline: 23 January, 2022 (23:59)

Click here to register and submit a post and click here to view the submitted file content.

2022 Key Dates:

  • 23 Jan (23:59) - Submission deadline
  • 26 Jan - Announcement of the finalists
  • 29 Jan (11:00 -14:00) - Zoom KOL Training Sessions by Fimmick and Oasis Brand Communications
  • 6-16 Feb - Social Enterprise Consultation Period
  • 17 Feb - Submission Deadline of the final post
  • 20-23 Feb - Participants publish final posts on their personal Instagram platform
  • 28 Feb - Announcement of the winners
  • 10 Mar - Award Ceremony
  • Apr / May - Interview with Eldage
  • Aug - Internship at Eldage


  • Tel: 3611 5450
  • Email: youthcompetition@fses.hk