Preface

Applying Design Thinking to Create Impactful Corporate Social Responsibility Programs:
A WIN-WIN for Social Enterprise & Corporate

Since 2015, Fullness Social Enterprises Society (FSES) has been publishing booklets to share practical management knowledge helpful to social entrepreneurship development. FSES has started to teach the HKU-SPACE Qualification Framework Level-6 course called Management for Social Enterprise since 2012. So far FSES have trained 10 cohorts of 156 students, of which 20 have successfully established start-up social enterprises (SEs) and 11 are holding management positions in SEs.

Some of the lecture materials on the current development of SEs in Hong Kong, on social impact measurement and on managing breakeven time are re-organized and published into booklets for public circulation in the last three years.

The purpose of this new booklet is to share how SEs can work more closely with corporations on corporate social responsibility (CSR) initiatives for WIN-WIN situation. The booklet aims at helping SE operators to apply design thinking in writing proposals to corporation and/or funders to seek their support. On the other hand, to facilitate CSR managers in corporations to write better CSR reports with solid social impact data while collaborating with SEs on CSR initiatives.

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